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Activision-Blizzard’s ( ATVI ) “Guitar Hero” game is not living up to expectations, notes Cowen & Co. analyst Douglas Creutz in a note to clients this morning in which he nevertheless maintains an “Outperform” rating on the stock. Based on sales so far of 500,000 units for “Guitar Hero 5,” which went on sale Sept. 1 , Creutz estimates the title will sell only 1.5 million units in its first year of release, well below his expectation of 4.7 million units. Creutz doesn’t offer any theories

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Race: PEPSI 500 on Sunday, Oct. 11 Track: Auto Club Speedway (2.0-mile oval) Location: Fontana, Calif. NOTES Martin Truex Jr. and No. 1 Guitar Hero® 5Team California Dreaming: Truex will be making his eighth NSCS start at the two-mile D-shaped oval. Truex has an average starting position of 13.4 and an average finish of 19.0 at Auto Club Speedway. Truex’s best finis

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Below is the portion of Vivendi’s earnings report that pertains to Activision Blizzard. Check after the break for link to the full report. Vivendi’s Business Units: Comments on First Half 2009 Revenues and EBITA Activision Blizzard Activision Blizzard2 reported better than expected results driven by Call of Duty and Guitar Hero franchises as well as World of Warcraft. [...]

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Sept. 1 (Bloomberg) — Vivendi SA, owner of the world’slargest music company, Universal Music Group, said second- quarter profit rose 8 percent, aided by sales of its gamingunit’s titles “ Guitar Hero ” and “World of Warcraft.” Adjusted net income , or profit excluding one-time gainsand some costs, rose to 818 million euros ($1.17 billion) from757 million euros a year earlier, the Paris-based company saidin a statement today. Profit on that basis had been seen at669.7 million euros, according

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NewsActivision Boss Bets Games Will “Eclipse” Movies, TVBy Michael McWhertor on September 1, 2009 at 11:20 AM Bobby Kotick, chief executive officer at Activision Blizzard and hero to gamers everywhere, is nothing if not confident. He’s so confident in the video game industry that he sees the potential for it to surpass movies and TV.That may be because his company is sitting on some of gaming’s biggest franchises—Call of Duty, World of Warcraft, Guitar Hero—or that Kotick’s just a little power h

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