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Activision-Blizzard’s ( ATVI ) “Guitar Hero” game is not living up to expectations, notes Cowen & Co. analyst Douglas Creutz in a note to clients this morning in which he nevertheless maintains an “Outperform” rating on the stock. Based on sales so far of 500,000 units for “Guitar Hero 5,” which went on sale Sept. 1 , Creutz estimates the title will sell only 1.5 million units in its first year of release, well below his expectation of 4.7 million units. Creutz doesn’t offer any theories

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Written by Ian Cullen on October 22, 2009 – 11:14 am - DC Imprint Wildstorm comics have confirmed plans for two new comic books based on the Blizzard Real Time Adventure Game series Warcraft.The publisher revealed that one series will centre on the alliance while the second title will focus on the Horde.The team of Doug Murray and artist Pop Mhan will work on the Horde. While Mike Costa and illustrator Neil Googe will team up on the Warcraft storyline, which will draw much from the game series.

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Emerging Media Friday, October 16th, 2009by: Josh Lovison Column originally featured on MediaPostWhat’s the difference between “World of Warcraft” and a loyalty program? Surprisingly little. Blizzard (now Activision Blizzard) has made an empire out of games that don’t end. From “Diablo” to “World of Warcraft,” these are bestselling hits predicated on a simple formula: Make your customer an addict.There’s a ton of things to learn from this company, including novel tactics of CRM – but for the

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Blizzard has announced some changes to the World of Warcraft game that a number of players won’t be best pleased with. They have announced that as of November 11th, all World of Warcraft players will be required to sign up and access World of Warcraft via the Battle.net service.I first encountered the Battle.net accounts several months ago when I was installing Warcraft 3 for the first time. I found the service to be really useful as you can buy old games, as well as being able to download the l

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World of Warcraft players have been able to merge their accounts with Battle.net for some time, but now Blizzard is making it mandatory . Players who don’t merge their accounts by November 11 will no longer be able to log into the game. The process of merging WoW and Battle.net accounts is fairly simple, as detailed here . To sweeten the deal, Blizzard is offering a free in-game penguin pet, which will be made available sometime this week for a limited time. The one gripe that has been

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