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Activision-Blizzard’s ( ATVI ) “Guitar Hero” game is not living up to expectations, notes Cowen & Co. analyst Douglas Creutz in a note to clients this morning in which he nevertheless maintains an “Outperform” rating on the stock. Based on sales so far of 500,000 units for “Guitar Hero 5,” which went on sale Sept. 1 , Creutz estimates the title will sell only 1.5 million units in its first year of release, well below his expectation of 4.7 million units. Creutz doesn’t offer any theories

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Random Feed wrote an interesting post today on
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The video gaming sector is grappling with China’s new, stricter interpretation of a ban on the involvement of foreign companies in the sector in China. In particular, the move could force Netease (NTES) to take its version of World of Warcraft offline, according to research firm Wedge MKI . That would also have negative implications for Activision (ATVI) , which licenses the game to Netease. In a research note, Wedge observes that China’s General Administration of Press and Publicat

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We reported last month on the return to China of Activision Blizzard Inc.’s ( NASDAQ: ATVI ) World of Warcraft , and how administrative rights over who regulates what regarding online games have been sorted out . Well, it appears that the General Administration of Press and Publication (GAPP) is having its own interpretation of the government guidelines, Click here to visit NetEase.com’s World of Warcraft website. as they have undertaken a crackdown covering more than 200 ga

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Posted October 8, 2009 by KPabst in Industry News, News, PC News, PS3 News, Xbox 360 News.Activision is well known for following a formula and rarely deviating from it. That stubborness almost kept one of their biggest hits from happening, Call of Duty 4: Modern Warfare.In an interview with Official Playstation Magazine, the head of Infinity Ward had this to say:“With Call of Duty 2, we were dead set against it being World War 2, but Activision really wanted it, the compromise sort of being

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Not content with taking your money this holiday season when Modern Warfare 2 is released, Activision filed a trademark for a Call of Duty film hoping to take your money at the theaters. In late September, Activision filed a protective trademark on the Call of Duty name regarding “pre-recorded movies featuring comedy, drama, action, adventure, music, theatrical performances and/or animation.” Activision already has a Warcraft film on the way and has shown interest in a Guitar He

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